A photo book gift card lets someone else choose the photos, the format and the occasion. It suits the people who already have the pictures on their phone and never get around to printing them — and it works when you don't know whether they'd prefer a photo book, a canvas print or a calendar.

Each gift card is issued in a single currency, and there is a separate card for each of our markets, so the person receiving it sees a balance in their own money rather than a converted figure. Pick the card that matches the currency of the country they shop from, then choose the amount that fits.

It can go toward anything in the store, from a first photo book to a wall calendar or a set of prints, which makes it an easy choice for birthdays, weddings, graduations and new babies, or whenever the right photo gift isn't obvious.